Microsoft’s views on educational games

Microsoft’s Neil Thomson offered an outlook on educational games at the recent Games 3.0 event in London:

“We’re in the business of producing fun, not education. It so happens that certain products we produce have educational value. We’re in the business of creating fun entertainment and the moment we try to pretend we’re in the business of education we’ve crossed the line and it’s dangerous for us as a company and as an industry.
We’ve got to concentrate on producing great quality commercial products that will sell, because it costs too much money to get that wrong.”

This seems to sum up the big players’ attitude to educational games. Even Nintendo seem to be cautious in their courting of educational customers, seeming to prefer their software to have crossover appeal to educators rather to tailor products specifically to learning outcomes.

See for more of Neil Thomson’s comments.


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